Sportradar has launched a new AI-powered audio advertising platform designed specifically for casino and sportsbook operators, offering automated content generation for key sporting and gaming moments.

The platform enables gaming operators to efficiently scale their advertising across podcast streaming services and internet radio networks, capitalizing on the significant growth in audio content consumption among sports bettors - which has increased by over 1000% in the past seven years.

This AI solution integrates with Sportradar's existing marketing services, including:

• Programmatic display
• Video advertising
• Digital-out-of-home (DOOH)
• Paid social media
• Paid search
• Sponsorships
• Affiliate marketing

The company leverages data from more than 80 sports across 150 leagues in 120 countries, including major North American sports leagues. This extensive data network allows for highly targeted and relevant advertising content generation.

Niki Beier, Sportradar Marketing Senior Vice President, emphasized that the platform offers a sophisticated yet simple-to-use solution for operators to create real-time relevant audio messages without requiring extensive creative teams or high production budgets.

This development follows industry trends, with competitors like Genius Sports also embracing AI technology. Earlier this year, Genius Sports partnered with X (formerly Twitter) to deliver AI-powered contextual advertising based on platform conversations and trending topics.

The launch builds upon Sportradar's existing AI initiatives, including their partnership with the NBA, where they use machine learning models to enhance bettor and fan engagement.

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