The National Survey on Gambling Attitudes and Gambling Experiences 2.0 (NGAGE 2.0) used a comprehensive online survey methodology in 2021, targeting consumers across all U.S. states including Alaska and Hawaii.

Survey Implementation:

• Conducted between April 12-29, 2021 (after March Madness)
• Available in English and Spanish
• Device-responsive design for computers, smartphones, and tablets
• Administered by Ipsos using their panels and additional market research panels

Sample Characteristics:

• 2,000 adult respondents nationwide
• Demographically representative through quotas and post-survey weighting
• Aligned with U.S. Census Bureau data
• Credibility interval of ±2.5 percentage points

Methodology Improvements:

• Questions randomized within sections to eliminate order bias
• Identical question wording to NGAGE 1.0 (2018) for consistency
• New topics added: financial investments and COVID-19 impact
• Smaller sample size than 2018 (3,000 vs 2,000) with minimal impact on overall results

Credibility Intervals by Sample Size:

• 1,000 respondents: ±3.5%
• 500 respondents: ±5.0%
• 200 respondents: ±7.9%

Study Limitations:

• Coverage and measurement errors possible
• Some demographic subgroups have limited statistical inference due to sample size
• Income data may not total 100% due to incomplete responses

The survey prioritized practical significance over statistical significance to focus on meaningful differences for public policy, public health, and program development.

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