Underdog Fantasy Confirms Plans to Enter Missouri Sports Betting Market
Underdog Fantasy will be joining the Missouri sports betting market, confirming its intention to apply for a license when applications open. The company already operates its daily fantasy sports offerings in Missouri and currently holds sports betting licenses in North Carolina, Colorado, and Ohio.
Two basketball players compete in game
Under Missouri's sports betting framework, the state will allow:
- 19 retail sports betting licenses
- 21 online sports betting licenses
- One retail and one online license for each professional sports franchise and land-based casino
- Each venue can partner with one online sports betting operator
The state's launch timeline has faced setbacks after Secretary of State Denny Hoskins rejected the Gaming Commission's emergency sports betting rules in early 2025. While initially targeting an early summer launch, the rules cannot take effect until August 30 at the earliest, pending approval.
Key points about Missouri sports betting:
- Statutory deadline for launch: December 1, 2025
- Rules proposal submitted to governor's office in February 2025
- Major operators like FanDuel and DraftKings expected to enter market
- Underdog Fantasy to compete alongside established brands
Jeremy Levine, Underdog Fantasy's Founder and CEO, has emphasized the company's aggressive expansion strategy, planning to enter all states that legalize sports betting. The company will need to partner with an existing sports franchise or casino to secure its Missouri license.