Following the recent Ireland civil court decision, two companies have severed ties with Conor McGregor after he was found liable for a sexual assault incident from December 2018.

Proximo Spirits, owner of Irish whisky brand Proper No. 12, and video game developer IO Interactive announced their decisions to end their relationships with McGregor. The jury ordered McGregor to pay 248,000 Euros ($258,000 USD) in damages.

McGregor addressed the situation on X, stating: "I know I made mistakes. Six years ago, I should have never responded to her outreaches. I should have shut the party down. I should never have stepped out on the woman I love the most in the world." While maintaining the encounter was consensual, McGregor announced his legal team would appeal the decision.

IO Interactive stated they would immediately cease collaboration with McGregor and remove all content featuring him from their storefronts. Similarly, Proximo Spirits confirmed to the Irish Independent that they will no longer use McGregor's name or image on their products, despite having purchased the whisky brand from him in a $600 million deal in 2021.

McGregor, who hasn't fought in the UFC since July 2021 when he suffered a broken leg in a TKO loss to Dustin Poirier, was scheduled to make his comeback against Michael Chandler at UFC 303 in June but withdrew due to a toe injury. His recent UFC record shows losses in three of his last four fights.

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