Eli and Peyton Manning are headlining FanDuel's third "Kick of Destiny" advertising campaign, offering bettors a chance to share $10 million in bonus bets by correctly picking which Manning brother succeeds in a kicking competition.

The campaign features two Super Bowl-winning quarterbacks attempting something completely outside their comfort zone - field goal kicking. The first commercial shows Eli revealing his secret dream of being a kicker, with Peyton quickly jumping in to compete against his younger brother.

The main event will air during the FOX Super Bowl Pregame Show, where each Manning brother will attempt a 25-yard field goal. This distance is notably shorter than an NFL extra point attempt, which is typically 33 yards. If needed, there will be multiple rounds of kicks to determine a winner, with a tiebreaker based on accuracy to the center target.

FanDuel will air two additional TV spots during the Super Bowl, showing the outcome of the kicking contest and revealing whether Team Peyton or Team Eli supporters won their share of the $10 million bonus bet prize pool.

The Manning brothers, who have become prominent figures in sports advertising, follow previous "Kick of Destiny" stars Rob Gronkowski, Adam Vinatieri, and Carl Weathers. This marks their first major sportsbook campaign since their previous partnership with Caesars Sportsbook, which ended in 2022.

FanDuel's investment in this Super Bowl campaign is significant, with 30-second commercial spots during the game costing approximately $7 million each.

Related Articles

Previous Articles