Jackpocket, DraftKings' lottery app subsidiary, has announced a new partnership with Barstool Sports, becoming their "Exclusive and Official Digital Lottery Partner." This collaboration builds upon DraftKings' multi-year partnership with Barstool Sports established after the Super Bowl in February.

Barstool Sports, reaching over 265 million people across social media platforms, will integrate Jackpocket's brand across their various content channels. Dave Portnoy, Barstool's founder, emphasized the partnership's focus on providing fans easy access to lottery gaming through mobile devices.

The collaboration launches with a live-streamed event featuring Barstool's Jersey Jerry and the Jerry After Dark team, scheduled for 9 p.m. EST. The event will showcase the search for a winning ticket among thousands of entries. Additional content integration will include popular shows like Pardon My Take and Million Dollaz Worth of Game.

This partnership follows DraftKings' $750 million acquisition of Jackpocket in May, which expanded their presence in the U.S. lottery vertical. The deal aims to enhance customer value through cross-sell opportunities and improved acquisition capabilities.

Peter Sullivan, Senior Vice President of Lottery at DraftKings, highlighted the partnership's potential to bring Jackpocket's lottery experience to a broader audience through Barstool's entertainment platform, offering fans new opportunities for engagement and potential winnings through cash prizes and Jackpocket credits.

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