Fox Sports 1 launched in August 2013 as Fox Sports Media Group's answer to 24/7 sports programming, replacing Speed channel alongside Fox Sports 2 (FS2). This strategic move positions Fox to compete with established networks like NBC Sports, CBS Sports Network, and ESPN.

Initial viewership numbers were modest, with FS1 averaging 630,000 primetime viewers and 157,000 total day viewers in November 2013. While these figures pale compared to ESPN's dominance, Fox is taking a long-term approach to building its audience.

Fox's competitive advantages include:

• Strong NFL presence (sharing most weekly games with CBS)
• Established partnerships with NASCAR, MLB, and UFC
• High-profile talent including Brian Urlacher, Donovan McNabb, and Jay Glazer
• Modern studio facilities with state-of-the-art technology
• Mobile streaming capabilities and comprehensive apps

Upcoming content rights secured:

• Major League Baseball (2014)
• U.S. Open (2015)
• World Cup Soccer (2018)

The network differentiates itself through:

• High production values
• Advanced statistical analysis
• Technical innovation
• Fresh approach to sports broadcasting
• Diverse programming lineup including college sports and international soccer

While the investment is substantial, Fox's strategy focuses on gradual growth rather than immediate market dominance. The goal is to first surpass CBS Sports Network and NBC Sports in ratings, while building a loyal viewer base through quality programming and extensive promotion on Fox's main network.

This long-term investment in sports programming positions Fox Sports 1 as a serious contender in the 24/7 sports media landscape, despite initial growing pains and significant costs.

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