Canadian Gaming Company Rivalry Reports Surge in High-Value Players Following VIP Program Launch

Canadian Gaming Company Rivalry Reports Surge in High-Value Players Following VIP Program Launch

By Michael Harrison

January 8, 2025 at 06:28 PM

Toronto-based gaming company Rivalry has implemented significant changes to attract high-value players and enhance user experience heading into 2025. The company has completed a comprehensive overhaul of its platform, focusing on crypto integration and online casino offerings.

Rivalry casino VIP program screenshot

Rivalry casino VIP program screenshot

Key Updates:

  • Revamped registration and login process
  • New crypto-first cashier system
  • Redesigned casino platform
  • Enhanced VIP rewards program

The new VIP program features:

  • 80 different ranking levels
  • Deposit bonuses up to $6,000
  • Cashback up to 11%
  • NUTZ token multiplier rewards
  • Daily, weekly, and monthly rewards
  • Free spins and betting perks

Performance Highlights:

  • 82% of active users are under 30
  • Casino accounts for 62% of global betting handle in Q3
  • Two-thirds of NUTZ token betting focused on casino games
  • Q3 betting handle: CA$79.9 million (US$57 million)
  • Adjusted revenue: CA$6 million (US$4.3 million)
  • 51% increase in average bet revenue per user
  • Crypto users generate 200% more revenue than non-crypto players

Market Context:

  • Ontario's regulated market includes 50 licensed operators
  • 82 gaming websites available
  • 72 sites offer online casino games
  • Total market wagers: CA$64 billion (FY 2023-24)
  • Gaming revenue: CA$2.4 billion

Additionally, Titanplay has expanded its presence in Ontario with a new mobile offering through Delasport, responding to the fact that mobile users now represent over 70% of the player base.

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