Canadian Gaming Company Rivalry Reports Surge in High-Value Players Following VIP Program Launch
Toronto-based gaming company Rivalry has implemented significant changes to attract high-value players and enhance user experience heading into 2025. The company has completed a comprehensive overhaul of its platform, focusing on crypto integration and online casino offerings.
Rivalry casino VIP program screenshot
Key Updates:
- Revamped registration and login process
- New crypto-first cashier system
- Redesigned casino platform
- Enhanced VIP rewards program
The new VIP program features:
- 80 different ranking levels
- Deposit bonuses up to $6,000
- Cashback up to 11%
- NUTZ token multiplier rewards
- Daily, weekly, and monthly rewards
- Free spins and betting perks
Performance Highlights:
- 82% of active users are under 30
- Casino accounts for 62% of global betting handle in Q3
- Two-thirds of NUTZ token betting focused on casino games
- Q3 betting handle: CA$79.9 million (US$57 million)
- Adjusted revenue: CA$6 million (US$4.3 million)
- 51% increase in average bet revenue per user
- Crypto users generate 200% more revenue than non-crypto players
Market Context:
- Ontario's regulated market includes 50 licensed operators
- 82 gaming websites available
- 72 sites offer online casino games
- Total market wagers: CA$64 billion (FY 2023-24)
- Gaming revenue: CA$2.4 billion
Additionally, Titanplay has expanded its presence in Ontario with a new mobile offering through Delasport, responding to the fact that mobile users now represent over 70% of the player base.