bet365 Expands US Presence with Tennessee and Illinois Sports Betting Launch
bet365 launches in Tennessee today, following its recent Illinois debut on March 13, 2025, marking significant expansion in US sports betting markets.
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The operator received its Tennessee license in February 2025 and Illinois license in December 2024, bringing its total state presence to 13 jurisdictions.
In Illinois, bet365 partnered with Walker's Bluff Casino Resort, entering a market that generated over $13.5 billion in handle during 2024. The operator joins eight other online sportsbooks in the Prairie State.
Tennessee represents a unique opportunity as an online-only sports betting market. Since its November 2020 launch, the state has shown strong performance, with nearly $1 billion in wagers and $17.6 million in tax revenue in early 2025 alone.
The timing aligns perfectly with March Madness, beginning March 18. This strategic launch allows bet365 to capture the massive betting activity surrounding one of sports' biggest events.
The expansion strengthens bet365's position in the US market, particularly in states with proven betting appetite. Tennessee currently has 13 approved operators, while Illinois maintains nine active online sportsbooks.
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Through these launches, bet365 continues its methodical US expansion, entering markets with established regulatory frameworks and strong consumer demand for sports betting products.