The Canadian digital gaming industry saw significant developments in 2024. Here are the key highlights:

Alberta's New Gaming Regulations Alberta announced plans for a competitive, regulated iGaming model similar to Ontario's. Major operators like PointsBet Canada, Betway, PENN, and NorthStar expressed interest, with an expected launch in mid-2025.

Ontario's Market Expansion

• 50 licensed operators and 82 gaming websites
• Q2 2024-25 total wagers: $18.7 billion (31.7% year-over-year increase)
• Gaming revenue: $738 million (35.4% year-over-year increase)
• Created 15,000 jobs
• Generated $1.24 billion in government revenues

New Advertising Standards AGCO implemented stricter advertising rules in February 2024:

• Banned athletes from iGaming advertising
• Restricted celebrity endorsements appealing to minors
• Public poll showed 68% of Canadians support advertising restrictions

Market Participation 86.4% of Ontario players now use regulated gaming sites, up from 85.3% in 2023, compared to 70% using unregulated sites before market launch.

Legal Developments

• Ontario Superior Court upheld the province's iGaming model against MCK's challenge
• Bill S-269 for national advertising standards awaits House of Commons approval
• Legislative delays and upcoming October 2024 election may impact bill passage

Ontario's success demonstrates the potential of regulated iGaming markets, while new advertising restrictions show commitment to responsible gambling practices.

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