Start with a simple search to understand what appears when employers look up your name. Open an incognito window and search your full name on Google and Bing, including variations like:

• First name, last name
• First name, middle name, last name
• Last name, first name
• Last name, middle name, first name

Add your profession to searches (e.g., "John Smith sports PR") to see what potential employers find. Review if the top results align with the professional image you want to project.

To improve your online reputation:

1. Create positive content to outrank negative results:

• Start a sports blog
• Write articles on LinkedIn and Medium
• Optimize content with your name as keywords
• Set up Google Alerts for your name

2. Clean up your social media presence:

• Remove questionable photos
• Delete controversial posts
• Maintain professional profiles

3. Build your network:

• Join professional sports organizations
• Attend industry events
• Engage in online discussions
• Share industry insights

4. Address past issues directly:

• Take responsibility for past actions
• Explain what you learned
• Focus on professional growth
• Be honest with potential employers

Remember that everyone makes mistakes. Focus on demonstrating your value and expertise while being transparent about past issues. Employers appreciate candidates who show growth and accountability.

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