Ontario Lottery and Gaming Corp. Maintains Strong Market Share Despite Growing Competition

Ontario Lottery and Gaming Corp. Maintains Strong Market Share Despite Growing Competition

By Michael Harrison

December 13, 2024 at 07:02 PM

The Ontario Lottery and Gaming Corporation (OLG) has maintained strong market performance despite increasing competition in Ontario's regulated iGaming market, according to recent reports from the Auditor General.

Self-service lottery ticket machine

Self-service lottery ticket machine

Since the commercial iGaming market opened in 2022, OLG has achieved several key milestones:

  • Gross online casino and sports betting revenue reached $630 million in FY 2023-24, up from $561 million in 2022-23
  • Maintained 16% market share against 78% for commercial operators and 5% for offshore platforms
  • Successfully implemented 32% of Auditor General's recommended actions, with 38% more in progress

The private market in Ontario generated $2.4 billion in gaming revenue from $64 billion in total wagers during FY 2023-24. According to H2 Gambling Capital data, market share leaders include:

  • bet365: 15%
  • FanDuel: 13%
  • Betano: 9%
  • Super Group: 8%
  • BetMGM, Entain, and BetRivers: 7% each

OLG has responded to competition by:

  • Introducing approximately 6 new games weekly between February-April 2024
  • Expanding live game offerings through inter-provincial collaboration
  • Establishing dedicated teams for product innovation
  • Improving operational efficiency and transparency
  • Integrating self-exclusion programs across products

OLG spokesperson Tony Bitonti noted that customer trust remains crucial in the competitive market, while Chief Gaming Officer Dave Pridmore emphasized how the open market has driven innovation while ensuring regulatory compliance across all operators.

The corporation expects to implement additional product offerings by April 2025, maintaining its commitment to continuous improvement and market adaptation.

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