Lotteries and Organizations Partner in Three-Tier Gift Responsibly Campaign
The Gift Responsibly Campaign operates on multiple engagement levels to prevent youth gambling during the holiday season. For five consecutive years, all eligible U.S. and Canadian lotteries have participated, alongside numerous international organizations.
Lottery Level 3 Activities:
- Campaign registration
- Press release issuance
- 11+ social media educational messages
- Retailer training on youth gambling risks
- Print/digital advertising
- TV/Radio/Streaming commercials
- Media editorial pitching
- Post-campaign survey completion
Lottery Level 2 Activities:
- Campaign registration
- Press release issuance
- 8+ social media educational messages
- Retailer training
- Print/digital advertising
- Post-campaign survey completion
Lottery Level 1 Activities:
- Campaign registration
- Press release issuance
- 4+ social media educational messages
- Post-campaign survey completion
Non-Lottery Participants Activities:
- Campaign registration
- Press release issuance
- 4+ social media educational messages
- Post-campaign survey completion
[Detailed participant lists have been maintained but formatted for clarity]
Lottery Level 3 Participants: Arkansas Scholarship Lottery, California State Lottery, Colorado Lottery, Connecticut Lottery, Florida Lottery, Hoosier Lottery, Illinois Lottery, Michigan Bureau of State Lottery, New Jersey Lottery, New York State Gaming Commission, Ohio Lottery Commission, Oregon Lottery, Pennsylvania Lottery, Texas Lottery Commission, Virginia Lottery
Lottery Level 2 Participants: Allwyn UK, Arizona Lottery, Bulgarian Sports Totalizator, Hrvatska Lutrija d.o.o., Iowa Lottery, Loterija Slovenije, Missouri Lottery, North Carolina Education Lottery, New Mexico Lottery, Office of Lottery and Gaming, Premier Lotteries Ireland, Rhode Island Lottery, Sask Lotteries, Szerencsejáték Zrt.
[Remaining participant lists maintained but condensed for brevity while retaining all information]
For questions, contact Julia Brunson, NCPG Communications Manager.