A former DraftKings customer has filed a class action lawsuit against the sports betting company, alleging unauthorized sharing of customers' video-viewing habits and personal information with Facebook.

Filed in the US District Court for the Southern District of New York, the lawsuit claims DraftKings used Facebook's tracking tools, including Facebook Pixel and Conversions API, to share customers' personally identifiable information (PII) and viewing data without consent, potentially violating the Video Privacy Protection Act (VPPA).

The plaintiff, Jeffrey Wan, argues that DraftKings deliberately shared specific customer data sets with Facebook, including video viewing history and betting interests. According to the legal filing, this data sharing wasn't essential to DraftKings' operations and could have been implemented with better privacy protections.

While DraftKings' privacy policy acknowledges sharing customer data with third parties, Wan's legal team contends that customers never explicitly consented to sharing their viewing history and personal information with Facebook or other third parties.

This lawsuit adds to DraftKings' growing legal challenges, including:

• A Massachusetts lawsuit alleging wrongful termination over parental leave
• A New Jersey case claiming the company enabled problematic betting behavior
• Litigation with professional athlete unions over player image rights
• A recent $200,000 SEC penalty for CEO Jason Robins' social media disclosures of non-public financial information

The case highlights growing concerns about data privacy in online sports betting and the broader digital entertainment industry.

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