
Complete Guide to Sports Management Career Opportunities in 2024
Sports management offers numerous career opportunities beyond athlete roles, allowing you to stay connected to sports while focusing on business aspects. Here's a comprehensive guide to sports management careers:
Key Career Paths:
Athletic Director
- Oversees athletic department operations
- Manages budgets and staff
- Average salary: $113,122/year
Sports Agent
- Negotiates contracts and endorsements
- Manages client finances and PR
- Average salary: $59,611/year
Sports Information Director
- Handles media relations
- Manages team statistics and updates
- Average salary: $36,092/year
Business Development
- Creates revenue strategies
- Conducts market research
- Average salary: $121,629/year

Athletic director signing paperwork
Administrative Roles:
Facility Manager
- Oversees venue operations
- Manages maintenance and security
- Average salary: $102,361/year
Financial Management
- Tracks team finances
- Manages budgets
- Average salary: $120,469/year
Event Coordinator
- Plans sporting events
- Manages logistics
- Average salary: $50,910/year
Marketing and Media:
Sports Content Producer
- Creates marketing content
- Manages digital presence
- Average salary: $54,086/year
Merchandising Manager
- Oversees product sales
- Develops marketing strategies
- Average salary: $86,346/year
Broadcast Coordinator
- Coordinates media coverage
- Manages technical aspects
- Average salary: $59,368/year
Community and Education:
Youth Sports Coordinator
- Manages youth programs
- Develops young athletes
- Average salary: $40,898/year

Youth athletes greeting sports coach
Sports Camp Director
- Runs sports camps
- Teaches fundamentals
- Average salary: $39,085/year
Professor of Sports Management
- Teaches future professionals
- Conducts research
- Average salary: $67,468/year
Additional Opportunities:
Legal Services
- Represents athletes/organizations
- Handles contracts
- Average salary: $82,168/year
Public Relations
- Manages team image
- Handles media relations
- Average salary: $64,360/year
Ticket Sales
- Manages revenue generation
- Sells packages/sponsorships
- Average salary: $30,000/year
These roles require various skills including business acumen, communication ability, and sports knowledge. Many positions offer growth potential and competitive compensation. Consider factors like company size, growth opportunities, and compensation structure when choosing your career path.