Celebrity boxing, led by Jake and Logan Paul, is creating a positive impact on the sport according to UFC ring announcer Bruce Buffer. While traditional boxing features established fighters like Tyson Fury and Canelo Alvarez, the Paul brothers from Westlake, Ohio have emerged as combat sports' biggest draws.

Buffer emphasizes that these celebrity matches serve as entertainment rather than professional boxing: "It's not so much a money grab, it's a show, its entertainment, its a business." He notes that these events attract new, younger audiences to boxing - something the sport desperately needs as its traditional fanbase ages.

The key benefits of celebrity boxing include:

• Bringing fresh attention and new viewers to combat sports
• Creating entertaining events that "put butts in seats"
• Introducing younger demographics to boxing
• Operating as exhibition matches separate from professional boxing

While some criticism exists about celebrity fighters earning more than career boxers, Buffer argues these events don't harm professional boxing since they operate in a different sphere as pure entertainment. As he notes, "If you are going to bring eyeballs that normally wouldn't even watch boxing or even MMA then more power to it."

The Paul brothers have proven their ability to generate massive interest and viewership. Their success suggests celebrity boxing can help grow the sport's audience while existing alongside traditional professional boxing as separate forms of entertainment.

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