BetMGM is taking control of MGM Resorts International's retail sportsbook and racebook operations across the United States. The company will manage key operations while maintaining MGM's oversight on policy direction.

As a "key employee" of MGM's sportsbooks, BetMGM will handle essential functions including:

• Trading
• Customer service
• Risk and fraud management
• Marketing
• Payment processing
• House rules enforcement

The transition follows BetMGM's declaration of 2024 as "a year of investment" and comes with several other strategic developments:

• Appointment of Casey Hurbis as chief marketing officer
• Streamlined digital rewards program with unified wallet access
• Cross-state account compatibility allowing users to maintain single accounts across jurisdictions

While BetMGM manages daily operations, significant operational decisions will remain under MGM casino executives' authority. The partnership represents a natural evolution of the existing 50/50 joint venture between MGM Resorts International and Entain Plc.

This move strengthens BetMGM's position in the retail sports betting market while maintaining MGM's ultimate oversight of their casino properties. The transition aligns with BetMGM's broader strategy to enhance customer experience and operational efficiency across their digital and retail platforms.

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